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Personal Branding Working Guide
by Antoinette Gyan, APR
A working guide you complete to define, refine, and communicate your personal brand — so the way others see you matches who you actually are.
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About
What this is about
This guide takes you through the process of defining your personal brand from the inside out. You will clarify what you stand for, what makes you distinct, and how to communicate that consistently across every professional touchpoint.
You will audit how you currently show up — on LinkedIn, in rooms, on paper — and identify the gaps between how you intend to be perceived and how you are actually perceived.
The result is a clear, actionable personal brand plan you can implement immediately.
What you will find inside
- —Personal brand audit — how you currently show up professionally
- —Values and strengths clarification exercise
- —Unique value proposition builder
- —Target audience definition — who needs to know about you and why
- —Brand gap analysis — intended vs actual perception
- —LinkedIn profile optimisation planner
- —Executive bio drafting worksheet
- —Personal brand action plan with 30/60/90-day milestones
This is for you if
- ✓You want to get clear on what your personal brand actually is
- ✓There is a gap between how you see yourself and how others perceive you
- ✓You are preparing for a promotion, career move, or increased visibility
- ✓Your LinkedIn profile does not reflect who you actually are
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